I submitted 3 designs the week of October 30th, which was the “boards” stage. This is when you submit your artwork in a high enough resolution so they can print and paste the designs on boards for the final presentation where they choose which designs to purchase.

The following week, I got an email from their AD (art director) saying that they had not chosen any of my designs. Of course I was bummed out.

Then on Friday night, I get an email from the AD again. They had changed their minds and decided to purchase the shark design. Which reads “One Bad Bruddah.”

This, by the way, is Hawaiian speak (which is flippin cool). “Bruddah” is how they pronounce “Brother.” So the shark (and the person wearing the shirt) is one bad bruddah.